Another AI study app that’s been running 30+ faceless accounts on TikTok:

• 70,097,288 views
• $59K MRR & 200K monthly downloads

Gizmo AI is a gamified flashcard study app launched in 2022.

Their main acc (tt@gizmo.ai) reached 44,486,500 views, all with faceless StudyTok videos

This exact format went viral 10+ times:

Close-up recording of colorful highlighted notes + moving background on laptop behind:

9.8M views, 702K likes, 3.3K comments & 141K saves

Then to scale this, this year, they started an ambassador program:

30 faceless accounts with the same UGC/studytok type of content

None mention Gizmo on username, but they usually have a unique link in bio

Format is similar to main account:

https://www.tiktok.com/@dnldsz/video/7403738347287416071

7.2M views, 543K likes, 1.6K comments & 190K saves

Most videos show the app, but name isn’t there

They even mention it in the caption without disclosing it:

“This study app SAVED me”

Simple hooks that sparks hundreds of comments and lots of people asking for app names.

And they’re very responsive (often with copy paste of pre-made answers)

I’ve made a collection of their accounts:

https://app.shortimize.com/c/2a10E5Ud9IYUiT

There are probably 3 to 5 people running all these different faceless accounts. They might only be paid per CPM.

This network of accounts almost doubled their views (+30M views) on top of their main account.

And btw, the Studytok niche is also running wild on Instagram. So you can replicate there: