Studytok is one of the biggest TikTok niches, and not a day goes by without a new format emerging from creative apps.

A recent one came from a Gizmo ambassador.

It starts with “Dual Realities”, comparing the studying process of an A student and the studying process of a C student.

Hook: How can 2 students study for the same amount of time but one gets A’s and the other gets C’s?

After the hook, it moves on to showing the C student doing conventional studying techniques and failing.

Follows up with “on the other hand”, and describes the A student using the app’s custom study features.

The sound he used was Runaway by Kanye West.

This sound turns the video feeling into dramatic study “success story” instead of an ad.

Link to the video: https://www.tiktok.com/@gizmo.chenny/video/7559972319830199574

Descriptive tags: headshot, indoors, comparison, guide, app demo, skit

Potential niches: study, finance, investing, productivity, ADHD