2 daily quote apps got to $9,000,000 ARR & 1,000,000/mo downloads (same dev company)

One single rinse-and-repeat faceless format

138 Million views (and how you can copy it in bulk in less than 45 secs each w/ ChatGPT 4.o)

This affirmation app is doing 5,400,000 ARR & 400,000/mo downloads

Scaled this IG Reels faceless format to 59.4M views and built an audience of 1,400,000 followers on ig@iam.affirmations

Content is all the same:

1/ get quotes from app directly

2/ paste over sunset/inspirational photo or pink gradient (moving effect)

3/ add ig handle at bottom and they’re doing this clever engagement farming hack on every video:

“Tap <3 to claim” -> this is the 101 of every astrology, motivation app.

For you to claim a positive message for yourself, you must comment something, so the comment section gets flooded with heart emojis and gets an algorithm boost:

App CTA is also in caption

These are their paid subscriptions:

Same dev company has their own copycat called Motivation

Huge following on ig@motivationapp. It was released on same year as I am (2014) and making $310K per month

Same concept, same format, same virality:

Different design (black and white, minimalist) => same style of hooks with less feminine references

80,400,000 total views

Either format can now be replicated by anyone in 2 mins, with:

Size of image (TikTok slideshow is 1080 x 1920)

Background (solid, gradient, “sunset”, dark/light etc)

Placement, font, size and color of main quote

Text (I told it to generate a random quote on the spot)

CTA placement and text (and specify if you want emoji/drawing/ etc)