Launched ~3 months ago, this 2000’s photo editor rode the nostalgia wave to 90K downloads and $8K MRR last month.

They run a single TikTok account built entirely around Y2K/Tumblr-style photo tutorials. It’s already driven ~4.8M views from just 28 uploads.

The videos run a clean loop. They open with a Y2K/Tumblr-style image + sound, then cut straight into a fast screen recording showing the exact steps inside the app, ending on a before/after.

Their biggest hit reached 1.5M views and 52K saves on November 11, 2025.

Their hooks are simple, tutorial-first, and niche-coded.

They either promise an outcome, name the exact vibe, or use scene-coded language that only the aesthetic crowd recognizes.

Across the top 5 videos by views, the median ER is ~15% which is wild for such a linear faceless tutorial format.