Hoppy

Dating app Hoppy might be this week’s standout, with their smart and quite secretive new web-to-app funnel. We shared a detailed breakdown of its latest strategy yesterday, and it’s definitely worth a read.

One of these videos reached 3.2M views last week but has since been removed. So here’s another example sitting at 428K views, giving you a fair idea of the format they’ve been running across TikTok and Reels.

Tenmin

Language app Tenmin had a hit this week with an AI voice roast video titled “she’s getting out of control.”

Most of it is a faceless app demo, but the hook is the setup: the phone is tucked between the pages of a book for no clear reason.

It reached 1.3M views and 1.9K comments.

Wilgo

Exam season is here, and study apps are getting ready for their moment.

Wilgo hit 1.1M views and over 2.9K comments this week with a familiar format borrowed straight from the manifestation niche.

The hook repeats “tu vas avoir ton bac,” which means “you’ll pass your bac,” France’s biggest and most dreaded high school exam.

Bonus points for the sneaky app-name CTA at the very end.

Dots Memories

This wedding photo app tested an interesting format, and it worked.

The video starts with a static long hook, “Who pays for what at a wedding,” then follows with a huge block of text full of pretty outdated takes. There’s also a small app CTA slipped in halfway through.

It reached 774K views and 473 comments.

Albo

Albo, the app that lets you save posts and build your hobbies, had a hit three days ago.

The creator uses a green-screen format to share her favorite “weird girl places in London.” It’s episode 3 of an ongoing series.

The video reached 630K views, 70K likes, and over 5K comments.

Focus Town

Another study app is taking off on Instagram Reels. Focus Town is still running one of its signature formats: the creator picks a random destination, opens the app, and studies for the full length of the flight.

It reached 5.5M views.

Suno

Music app Suno keeps pulling views with its “turning my ex, bestie, or mom’s texts into a song” format.

This is just one of many examples, sitting at 962K views and 765 comments.

FollowSpy

FollowSpy is still betting heavy on their cutting fruit format, where creators appear cutting some vegetable or fruit and overlay a (usually long) text hook about cheating and relationships.

“He’s obsessed in person but dry online because in person ur the only girl but in his phone ur not” reached 1.6M views.

Livity

Wrapping up with Livity, an Apple Watch app that’s slowly gaining traction using the classic UGC reaction plus app demo combo.

Their video, “no wonder why’s everyone getting an Apple Watch,” hit 1.2 million views.