Fluently launched in October 2024 as a YC-backed AI tutor for English learners.

To cut through an overcrowded language-app market, the team leaned on volume and decided to put 22 short-form accounts.

11 ambassadors, running accounts on both TikTok and Instagram Reels.

Since going live, those accounts have stacked up 199.9 million views, 1.5 million bookmarks, and 441 thousand shares.

These are their 6 most viral formats:

1. Learner vs Native vocabulary

12.3M views in 5 videos:

2. Homophone quick hits

9.65M views in 4 videos:

3. Language-learning struggle memes

8.9M views in 3 videos:

4. Internet abbreviations decoded

5. “Stop saying …” word upgrades

6. Speaking examples by proficiency level (A1–C2)