GlowCam: Selfie Light Cam was released only 1 month ago

They’ve reached #25 on the App Store and 40K+/mo downloads

504,535 bookmarks in just 28 videos:

They’re working with a network of micro and some larger influencers on TikTok

20+ creators, 1-2 posts each

4 of them got over 1M views:

This video => 2.4M views // 352K likes // 444 comments // 148K bookmarks:

All videos are similar: one female creator taking a selfie in the dark

Some are 100% app screen recording, others are mixed w/ “real life”

In total, they achieved 8,361,000 views in ~28 videos

I wonder why they’re not doing the same with new UGC dedicated accounts, or even hiring student creators to aggressively push in 5-6 accounts