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17M Views on Rage Bait Questions

Love apps are booming, take notes because these formats are here to stay.
SGE Team
17M Views on Rage Bait Questions

You’d think the couple-app category would start to get boring by now… but we’re here to show you that’s not the case.

Loverzz is making noise on TikTok. It was released 7 months ago and now ranks #19 in the Lifestyle category with an estimated 40K downloads and about $7K in monthly revenue.

In the last 30 days alone, Loverzz pulled 16.9M views across a growing network 30+ creator accounts.

Two accounts are doing most of the lifting: @ariellelovezzdylan (6.4M views) and @lovetalksdailly (6.2M views). Both have locked into one format.

Face-to-face couple questions and faceless widget POVs.

Different formats, same result: consistent virality.

Format #1: Raige-bait questions

This is a format TikTok loves, it’s uncomfortable and creates debate.

A couple sits together, opens the app, and answers “Would you rather?”-style relationship questions on screen.

3M views

2.7 M views

Format #2: Faceless “Cute Widget” POV

  • “when ur bf adds the cutest widget to both phones”
  • “texting is boring, this widget literally does all our talking”
  • “POV: you found the cutest app for long distance”

3.6M views

You can track all their accounts here: https://app.shortimize.com/c/2b10q9DIDjmBJK

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