FollowSpy is an Instagram follower-tracking website that lets users check recent follows and followers. Its growth content leans hard into relationship tension (“what he follows”), which makes the product a natural fit for breakup and girl-talk content.

They’re now running a network of ~22 accounts and pulled 16.8M views in the last month.

A lot of the usernames follow the same girlcode / girltalk / girltea style naming, which makes the pages feel like real niche relationship-confession accounts.

Recently, they’ve been leaning into a relationship-rant format a bold on-screen relationship hook.

The CTA is usually in the captions like: “This is the exact reason FollowSpy was invented”. The viewer stops for the relationship drama, reads the on-screen line, and the caption turns FollowSpy into the tool behind the story.

3.1M views

336.5k views

You can find their best hooks here: