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15M Views in Two Posts

Tomo AI started on the web and texts, but TikTok needs something different, so they created the “breathless” hooks and p…
SGE Team
15M Views in Two Posts

Tomo AI first launched on web and on iMessage and SMS, where it offered emotional support and coaching.

Seven months ago, the iOS app launched to grow the ecosystem, but the TikTok content still leans heavily on the website experience.

The main challenge is turning a text-based service into something that feels real on TikTok.

Across all 4 accounts, one profile created two videos that rose above everything else.

VIDEO 1: THE “NO‑BREATH” HOOK

First Hook: “ifafterthegreatlockinofaugustodecember2025thingsdontstartgettingbetterformeimgonnadoitthistime”

  • The line is spoken in one long breath with no breaks
  • The audio begins at 1.5x speed to heighten the urgency.

10.2M views, 1202 comments

VIDEO 2: THE “AGGRESSIVE HIRE”

First Hook:

Big: “PLEASE HIRE ME”

Small: “You can hire me to text you every single day asking what you got done today.”

  • The site is the one begging to be hired.
  • “PLEASE HIRE ME” repeats over and over in the description.
  • The tone is intentionally desperate.

5.2M views, 899 comments

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