Grind AI Struggles To Convert 80K Followers Into App Users
How can an app that grew a TikTok account to over 80,000 followers still struggle to get real App Store movement?
Grind AI is an AI life‑coaching app, 11 months old, running one single TikTok account. The account was created on February 19, 2025 four months before the app even launched.
This account was the prototype, the test environment, maybe even the real product before the product.
They don’t use creators, faces, or talking‑head videos. The entire account is built on AI‑generated slideshows.
- the screen is split in two
- on one side, the character lives their darkest self
- on the other, their ideal self
This format has generated millions of views and thousands of comments. But it has one fatal flaw: the videos never mention the app.
Slideshows are great for reach, but harder to convert. Without a clear prompt or product mention, viewers stay with the story but never get pushed toward the next step.
