They’ve been hiring actors and squatting in lecture halls to make videos.

They pulled in over 133M views on TikTok alone doing this.

This study app has nailed it with insanely good skit formats.

It’s wild to see how far some marketers will go to promote their apps on socials. This feels close to genius and proves that unique strategies can give you real defensibility against potential copycats.

Most other study apps we’ve looked at, even the ones trying skits, only have a few videos and aren’t running with this playbook.

I’ve pulled three videos from three different accounts to break down:

The first video is a (clearly student) acting as a professor and just pitching the product screaming to students what they should do.

The second video is a professor yelling at a student saying “YOU ARE USING AN AI TOOL CALLED SAVE MY GPA”. Which… you’d note the smartness and stealthness of this hook.

The third video; features the same student-teacher as the first one in different settings and pushes another website the startup owns “i hate reading . com”. This time no product shown only said out loud.

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They’ve got a few clever hacks, like buying custom domains such as savemygpa(dot)com, ihatereading(dot)com, or ratemyprofessor(dot)com.

That way, actors can name-drop the site without it sounding like an ad.

“Save My GPA” feels natural, memorable, and way easier to say than “MindGrasp.”

So when the fake professor mentions it, it lands perfectly.

Some of those videos are so good that people don’t even care they’re ads.

Even though they’re very entertaining, the direct name drop should, in theory, help them get a strong conversion rate.

From the few accounts ew tracked, they pulled in 133M views from only 1,076 videos, and a high engagement rate.

Some of these accounts have reached an impressive 1.2M followers.

You’ll also see they sneak in “Message to be featured” to make the page look like a regular meme account, even though it only pushes their own products. It’s just another layer of cover in case someone checks the account or bio, helping it feel more natural.

They’re also tapping into the latest trends, such as Snapchat-style hooks, and seeing strong results.

Text hooks always use similar emojis. It uses “TA” when actor is too young and POV or repeat similar hooks.

They’re also reaching out to clipping accounts to re-clip and re-post the videos, though with only limited success. The idea makes sense if each piece of content produces enough clips. Every scene could be recorded by two or three phones from different angles, giving plenty of footage to work with.

Our favorite videos are the ones where they cook in a classroom or pull off other wild stunts, like drinking gallons of milk. There are always extra details that stand out, whether planned or accidental.

That level of creativity is what pushed their videos to rack up so many views.