Nineteen days ago we covered how Pure was generating 56.7M views in 30 days with a network of faceless relationship accounts. In the last month they pulled 109.7M views in the last 30 days alone but one account is clearly carrying the distribution.

@datingwithmads started posting two months ago and is already their best performing account with 116M lifetime views. Her format is scalable and easy to repeat: photo slideshows with Pinterest pics. 

She recycles the same handful of selfies and just slightly varies the hook.

A recent example, posted 6 days ago:

“Sometimes you just gotta traumatise these men back.” → 11.4M views

Then she shows message receipts that are always a bit controversial and made for reactions.

You can find the best hooks here: