> 40M views on TikTok in a year
> 1 Slideshow / day avg on each acc
> Street itw acc to 1.4M in a month
> 7 accounts & sequential platform testing
TikTok experiments for debate app & founder’s advice:
Zoplo is a debate app that lets you create, vote and engage in polls.
Breakdown of their TikTok experiments:
Multiple accounts, each focused on a slightly different format/niche.
Main (tt@zoplohalloffame) reached 36M views in less than 1 year. Other accs include tt@eatoryeetzoplo, tt@bestofzoplo and tt@thisorthatzoplo.
Founder explains how important it was to him to sequentially test formats & platforms:
Same format and “script”.
Cover with same background image + title «Ick or Stick?»
Few slides with screenshots of polls describing something that can either be a positive or negative feature in a partner + CTA at the end…
Scalable and trend riding.
Relatable / controversial content + creates engagement, while at the same time remains low budget/low effort.
They’ve tried other types of content that require more money/time but that they’ve managed to optimize.
On-street interviews (tt@zoplo.tier.zoo) made 1.4 million views in a month.
In his post, he explains how he manages to get 20 videos in 2hrs
All data from Zoplo accounts on Shortimize’s collection:
https://app.shortimize.com/c/2a10LR1EG0Uakp
