Replit’s first breakout format was built around the “IT guy” fantasy.

“POV: you gave a chance to the IT guy and he sent this…”

Now they’re testing a new version of the same idea, and it is already working again:

“My husband coded me this!! 😭”

The same video was posted two days in a row and already reached 628K and counting and 381K views.

The format stays the same.

She opens in selfie mode, headphones on, reacting before we see anything.

That creates the gap between the emotion and the reveal and enough curiosity for people to watch what “he” made.

It’s the same psychology trick that other viral hooks like “WDYM someone built this” or “I can’t believe this exists” use.

And if a coding platform can adapt it to their niche, so can you:

• reaction selfie → emotional hook → reveal the thing he coded → interactive payoff