The Trend Radar: 162M views
1. Melissa, I’m Outside
This audio is the first of many this summer that will blow up because it gives creators an instant character.
One line comes out most: “Melissa, I’m drunk and outside…”
Creators are using it for party clips, friend POVs, grandma videos, relationship jokes, and random “I’m outside” scenarios.
How to use: Use the sound as a happy, chaotic promo moment. Show the feeling your app creates or the benefit it unlocks.
More examples at 5.4M views and 5.1M views.
Get the sound here.
2. “Wow, Ok” Challenge
This challenge is built around saying the same phrase in different ways.
Creators say “Wow, ok” in four different tones:
Supportive.
Disappointed.
Sarcastic.
Flirty.
People rewatch to read the facial expressions, tone, timing, and body language.
How to use: This works well for any app that involves social groups. Pick one phrase that fits your niche, then let each person say it with a different emotion.
More examples at 3.8M views and 2.2M views.
See the full trend here.
3. If I Die, My Best Friend Has One Job
This week’s trend list turns a dark joke into a loyalty test.
The hook: “If I die, my best friend has one job and it’s not crying.”
Then creators list the ridiculous things their best friend needs to do:
Delete the messages.
Delete the ChatGPT history.
Delete the camera roll.
Clear the app history.
Destroy the evidence.
Lie with confidence.
The format is very adaptable because it works like a checklist.
How to use: Turn your app into one item inside the “best friend assignment.” The Margins app used it as one of the embarrassing digital traces the friend needs to erase.
More examples at 2.1M views. See the full trend here.
4. Oh Well, Whatever, Nevermind
This travel trend is built around giving up in a beautiful place or witnessing odd moments.
Creators use scenic footage with the text:
“oh well
whatever
nevermind”
You can use it to capture travel feelings: the plan went wrong, but the view is still worth it.
How to use: Travel apps, hiking apps, journaling apps, and wellness apps can all use this to capture the feeling of being overwhelmed but still romanticizing the moment.
More examples at 3.7M views.
Read the full format here.
5. Aura Points
The “aura” trend turns social confidence into a points system.
If someone does something smooth, they gain aura.
If they do something awkward, they lose aura.
The format works because it can turn any small social moment into a score.
How to use: Show the moment where your audience either gains or loses aura, then make the app the thing that helps them recover or show it off.
More examples at 9.8M views.
See the full trend here.
