Sometimes the goal isn’t to get a huge spike in views right away.

It’s to build a network of creators who post at the same time and make it look like momentum is building.

Nolla Skin is an AI‑powered skincare and dermatology app that helps users treat acne.

The app is 9 months old and currently sits at #43 in the rankings.

The founding team is unusually strong for this category:

Luis Wenus -> part of Worldcoin’s early team, helping scale the product to millions.

Luis R. Soenksen -> MIT researcher specializing in AI applied to dermatology.

Sean Geiger -> former Apple engineer who worked on iMessage and FaceTime.

They’re running 15 TikTok accounts, all launched in August 2025.

The creators follow two main formats:

Before‑and‑after storytelling, showing how their skin looked before using the app and how it looks now.

“The one product that took my acne from this…” → 2.4M views

Skin analysis videos, where they film themselves using the app and show a screenshot of the diagnostic.

“What I see” → 2.3M views

But despite the views, the videos still aren’t fully organic and the app itself has only 10K downloads so far.

So we’re leaving here a few articles from this category that show stronger strategies.