The Format That Took a Pregnancy App to 90M Views
It’s proof that a smaller category can still win big when the format is right.
WeMoms is a pregnancy and motherhood app that helps women track their pregnancy.
One of their TikTok videos exploded at 90M views and 24.1K comments.
The video is split into two screens.
- on top, someone places a small fetus model on a table, week by week
- on the bottom, an AI‑generated visual shows the fetus inside the mother’s belly.
“4 semaines, 5 semaines”
It’s the most‑viewed video in the entire category.
