Since its launch in 2024, CalScan, a calorie-tracking app, has been expanding quickly and outpacing the competition.

Using only one account and a single content format, the app has hit 107,4 million views.

Every video sticks to the same format: no faces, just split-screen clips comparing calories in healthy meals versus small portions of processed food.

Some viewers ask for the app name in comments, others question if it’s all even real, since a few of the comparisons seem over-the-top and hard to believe.

The comparisons may not be entirely accurate, but they’re eye-catching, like seeing a small bowl of candy with the same calories as two full meals. It grabs attention, drives massive engagement, and makes people question their choices without the help of the app.

Click here to access all videos: https://app.shortimize.com/c/2b10gheYq5JNzj