Payday Social found a format that doesn’t feel like an ad, but still sells the app: a personal money “snapshot” that looks like a confession… and instantly triggers people to comment.

One video from @paydakvimgg recently did 2.5M views with one comment pulling 11K+ likes: “I smell an inheritance”.

The “hook” is on-screen number stacked:
“I’m 28
Checking: $63,242.19
Savings: $598,220.45
Payday.Social Balance: $7,350.05
Student loans: $0
Credit card debt: $0
Car loan: $0
I’m fine 🙂”

Payday is embedded as one line (“Payday.Social Balance”), so the product is present without being the “topic.”

She’s also adding a CTA in the comments “Learning financial literacy when im almost 30 so my 40s can be peaceful Payday.social made the process less scary”

On @olivia.organicgrowth, the strategy is different: slideshow posts built on proven TikTok “popular hook” frameworks (very similar to Go Viral’s approach).

She’s testing several hooks in a repeatable series style:

• “things i wish someone told me before i started posting…”
• “i posted on tiktok everyday last year and heres what ive learned…”
• “ive been posting consistently for 5 months, heres what ive learned…”
• “i could literally KISS the tiktok intern who told me about these…”
• “i posted on tiktok everyday in 2025 and heres what ive learned…”
• “my ex interned at tiktok for 5 months and now im exposing everything he told me…”
• “i just got fired from tiktok after 4 years, so now im spilling all the tea…”
• “I forced myself to post every time i opened tiktok, and here’s what happened…”