You’ve probably noticed that you, and most of us (everyone), tend to treat LLM answers as more “authoritative” than other search alternatives.

It’s hard to explain, but there’s usually less verification/fact-checking of the information coming from them.

So, one “LLM” – foundational modal or one of its incarnation – is seen as a “neutral” third party, if not direct social proof.

That’s something we, as marketers, can exploit.

On X, for instance, the new Grok bot acts as a “What’s the app” responder, but better, since the answer comes from an LLM.

A good recent example is Maria’s post:

She baits people into asking “What’s the app?” exactly like it’s done on TikTok (same algorithmic social logic, same strategies).

Except now you don’t even have to answer—LLM-as-a-(third-party-authority-and-)social-proof does the work for you.

You could even trigger the @grok “What’s the app” comment yourself.

That’s a simple and straightforward strategy that can be used anywhere LLM output is visible, allowing you to use it as a way to delegate authority.