Why is a rental app that launched in 2022 now trying to turn flatmate chaos into a growth channel?

Because when an app has been around for almost four years but downloads are still low, the issue is usually not whether the product should exist.

The bigger question is whether enough people even know it exists. Or care enough to open the App Store.

That is probably why Houseshare is (only now) turning back to TikTok for growth.

Houseshare helps tenants, flatmates, students, landlords and property managers find rooms, list properties, split bills, track rent, handle maintenance, upload documents, invite housemates and use an AI assistant for rental questions.

The TikTok export tracks 196 videos across three accounts.

The top videos are London renter advice posts with Houseshare placed inside the story.

The best performer hit 120.2K views:

“5 things I learnt after living in London for 6 years…”

“neighbourhoods in london you should consider moving too.”->103.9K views

The hook taps into people’s anxiety:

• Where should I live?
• How do I not get ripped off?
• How do I split bills without awkward conversations?
• What do experienced renters know that I do not?
• What should I have known before moving into a flatshare?

Houseshare becomes the tool inside a problem the audience already has.

That is much stronger than starting with “an AI property rental platform.”

People save it because they think they may need it later.

The view counts are still relatively low compared to a few years ago, but there are already clear signs of improvement.