Social Growth Engineers

Giveaway x Influencer strategy to 400K monthly downloads

2 min read

SeatGeek ranks #51 on the App Store & 400K/mo downloads

I found a huge weird network of UGC accounts on TikTok and found their #1 growth hack:

SeatGeek is an events’ ticketline app

On their main TikTok account (tt@seatgeek) they have around 6M views

Concert & artist related videos like this street interview: => 551K views // 95K likes // 191 comments // 1.2K saves

Some perform well but none above 1M views.

So they created these giveaways for any mainstream (and sold out) concert Taylor Swift, Olivia Rodrigo, Harry Styles, etc

Found 30+ accounts with Seat Geek’s logo created by fans trying to win free tickets (participants need to follow account)

But here’s where it gets interesting:

They promote each giveaway by giving free tickets to influencers who record themselves surprising friends/ family with them

Like this one: 1.5M views // 170K likes // 539 comments // 7.8K bookmarks

In total, they got over 35,000,000 views with these videos

Probably for “free” after sending Coachella/Eras Tour, etc tickets

Clever way of promoting all giveaways & reach a bigger audience of UGC accounts/ participants

Social Growth Engineers