Social Growth Engineers

Copycats in 2025 (build your distribution moat)

in consumer, copycats

1 min read

39 Rizz app copycats.

12 Glam, 18 Color Analysis & 37 AI Hug apps.

7 copycats appeared just days after DumbPhone launched.

This is just the beginning:

With the marginal cost of building apps going to zero, 2025 will be the year of countless clones and grifters.

It’ll also be the year of more niche-focused and verticalized apps.

Your app will be copied. Or someone will try to carve a niche out of it.

Do not panic.

Build a distribution moat before clones can catch up.

2025 will mark the first year where distribution will matter more than product.

Social Growth Engineers