Not every study app follows the classic “desk‑study creator” format.

Kiwi AI is an AI-powered study tool that turns any content into useful learning material.

They started posting on TikTok at the end of 2024 in seven different languages, with Italian being the most dominant.

Their creators are usually talking to the camera while peeling/cutting/handling a piece of fruit, the classic “talk while doing something else” approach to hold attention and feel more natural on screen.

Then, they share their school survival tips and personal stories.

“Mio padre insegna da più di 30 anni e prima di ogni verifica mi ha sempre detto le stesse 3 cose” → 984K views

“My father has been teaching for over 30 years, and before every test he always told me the same three things.”

“Consiglio per chiunque sia a scuola e abbia una verifica…” → 943.2K views

“A tip for anyone who’s in school and has a test coming up…”

The app is using a key strategy we’ve already seen work, and it seems like they’re onto something.

They’ve already reached 50K downloads, $60K/month in revenue, and are currently #9 in the Italian ranking.