This trend is a simple before vs after mood format. It is still early, with fewer than 100 videos using the sound.

It starts with the creator looking bored, tired, messy, or low-energy with text like: “me before spending $200”

Then it cuts to: “me AFTER spending $200”

We could see this well working for finance apps, period tracking apps or any app that make your user learn something.

You can adapt it by turning any “before” state into an emotional glow-up: confused before the app, confident after; overwhelmed before, in control after.

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Sound: https://www.tiktok.com/music/original-sound-7573765715656706846