I’ve found a lot of accounts doing TikTok mass UGC and watched many more videos, but I’ve never really seen any eSIM companies doing cool stuff.

There are so many views to leverage with traveler/travel accounts and hooks like this:

I’m only seeing branded company accounts like this. Mostly a waste of time there.

And there’s an obvious use of micro/large traditional influencer marketing:

Usually, when there’s already leverage with traditional influencer marketing, there’s a good chance that multi-account UGC works well too.

Here, it’s clear that travel is a broad niche and market, and we’re seeing more apps like TripBFF, NomadTable, and others doing great with content marketing.