60,000,000 views.
27K median view count.
634 videos.
1 format, 1 shot, 7 seconds video.
How Discoverly is effortlessly growing its mobile app off TikTok.
If you find a simpler, more repeatable format than that, I’ll quit. Genius, though.
It’s executed fantastically. 22 viral videos with 1.1M viral median + 7% of videos outperform the median.
The median at 27k is nuts. I love this account.
One simple format. Read this:
Each video follows the same format: a one-shot, two-step script.
First, she points to the top, where you start reading: “Trending Sound” & name of sound.
Then, a smooth hand gesture that reveals the stats of the sound in tiny font.
She hooks you. It takes you a moment to read and absorb the stats. By then, you’re done—they’ve got you to watch / re-watch.
Notice the call-to-action. Always present, urging you to visit the profile & click on the link.
She’s great looking, friendly, always slightly smiling. Important for this voiceless format.
Simple, efficient.
Found her with red hair on another profile a day ago—seems they pre-rec most of these (maybe even 1/2yrs worth of videos), just embedding daily texts before posting.
