Another way of expanding internationally with minimal effort:

SUSH app is generating $27,000 MRR and over 290K downloads.

Full breakdown of their TikTok strategy:

SUSH app is a virtual sushi pet that is meant to be “raised” by two or more people.

It’s basically a remix of Tamagochi + social network.

They target:

Couples and close friends, especially long distance – and this is most of their content.

Posts are a mix of these formats

1) Faceless, screen-recordings of the game + text captions (ex: “Well, look at this cutie pie!!”)

And

2) Faceful content, with a creator talking on video + text captions

It alternates between these two, sometimes mixes both in one video.

And it works, not only

On their main acc, but also on the other 15+ accounts they created.

They are churning this type of content (85% face-forward) in 4 different languages (en,pt,es,fr) and targeting 12 countries.

What’s interesting is that for each page.

They hire a native creator that becomes the face of the account for that country.

They post 1-3 videos per day of short face-forward clips + they always mention the SUSH app directly

And more than half of the accounts reached >1M views.

Engagement is crazy in many videos, like this one (tt@salmurai_cl)

=> 1,500,000 likes // 28,200 comments // 87,500 saves

Explore ALL the data behind their accounts:

https://app.shortimize.com/c/2a10o5zJmVIsd4