$20K MRR with 2 TikTok videos/day for 2 years

This app has been consistently posting 2 videos/day on TikTok for 2 years.

They’re now making $20K mrr:

Tandem is a finance app for couples living together.

Launched in 2022 and now making 20K mrr.

started a first TikTok account (tt@usetandem_) that didn’t take off..

In August 2022 they launched a new account (tt@use_tandem) and started posting 2 videos per day.

All videos featured one creator speaking to a mic, in a different background.

She’s wearing sunglasses in every single video.

And all videos had the exact same hook:

@use_tandem

This is the simplest thing and has been one of the greatest tips for staying on the same page with my husband! #couplesfinance #couplestok #financetips #bettertogether #powercouple #sharedemail

♬ Another Love (sped up original sound) – Tom Odell

«Things Power Couples Do (Part X)”

• text-heavy with some more details (ex: combine insurance policies…)

Not all videos went viral but

Several reached millions of views + high engagement.

Most viral video reached 2.6M views, 235K likes, 416 comments and 111.5K saves.

Consistency + good hook is sound strategy… that works…