125M Views in 4 Months with Bulk Faceless Content for D2C Product
- in bulk recording, consumer, d2c & 1 more
This company reached 125,000,000 views in < 4 months on TikTok/Reels…
Selling keychain holders.
How they went from 0 to millions of views by re-using the same faceless format over and over:
TogetherKeys sells keychain holders for couples living together.
They’ve made $80,000 on Etsy UK alone & probably 5/10x more through direct website sales.
They are themed around movie characters (Shrek, The Simpsons, UP, etc.) & you can customize your own for $22-$28
At the end of June, they started posting on…
Two accounts.
1, Instagram => ig@togetherkeys, first video posted on june 20th
2, Tiktok => tt@togetherkeys1, first video posted on june 21st
They started pushing-out content at a crazy speed
4.1 and 3.6 videos per day on Instagram and TikTok.
In 100 days, they reached:
=> 82,000,000 views + 11,300 followers on Instagram
=> 42,900,000 views + 17,300 followers on TikTok
All their videos are the exact same:
Someone closes the door after arriving home and hangs the key on the key chain holder, on the wall.
100% faceless. Simple, cute text hook in all videos.
And check this:
Every keychain is recorded 5 to 10 times and posted with a different hook.
Same footage angles/style, extremely low edits, only changes is hook text.
Near zero costs, endless content loop.
Seems like,
You can:
1/ Do a bulk recording session with the different versions of your product (diff characters on the keychain)
2/ Bulk record + edit the exact same video format for all of them
3/ …
4/ Make dough
