We are still exploring betting apps to figure out what really works for content and growth.

Among the six apps we’ve identified so far, two have already shown completely different strategies.

• Polymarket, which grows by predicting real‑world events
• WalterPicks, which built a network of TikTok accounts, one dedicated to each sports team

And recently we found another app in this space. Pikkit launched in 2021 but did not get into TikTok distribution until 2025.

Pikkit is a tool that lets users track and analyze all their sports bets in one place, with performance statistics.

The app generates around $100K in monthly revenue.

On TikTok, the app uses 13 creators, but so far has only reached 17.5M views, and not all of those seem fully organic.

They rely heavily on a single format = a slideshow where the first image is the creator + hook referencing addiction. The second image shows the bet they placed within the app.

“every man is addicted to something” → 1.6M views

Even though the ER% in the table looks solid, the videos still do not get many comments.

From here, the app has at least two other strategic options if it wants to compete with the category leaders:

1 – replicate the WalterPicks model Create multiple accounts dedicated to different sports or leagues, each with its own content identity.

2 – adopt a Polymarket‑style approach Produce prediction‑based videos tied to upcoming matches or sports events.

The app has a real opportunity to shift its strategy and grow beyond its current 20K downloads.