This wish-list trend feels personal, but still broad enough for viewers to project themselves into it.

Creators write out “10 things I wanna experience at least once in my life” and then stack very specific romantic, nostalgic, or dreamy moments on screen. 

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You can also make it more native to your product by building the list around a niche identity:

“10 things I want to experience as a solo traveler”
“10 things I want in my next relationship”
“10 things I want my college years to feel like”