From $0 to $1M ARR in 3 months with influencer marketing.
5 TikTok growth strategies Submagic used:
Huge affiliate scheme with dozens of accounts posting videos. Scheme ran through mid-2023, horizontally scaling views.
If you have a strong community of core users, you can create an affiliate scheme by offering a percentage payout or giving away in-app assets.
A highly successful mass micro-influencer strategy that generated many videos with > 500k views.
They used “tech tips” micro-influencers.
There are 100s of them. If you have a prosumer app, they can be a goldmine.
Search “submagic” to find them.
Watermark strategy to get product to spread organically.
Classic built-in free growth strategy where free/Cheap users will gen videos and spread your product.
A main account is performing relatively well, with 1.5M total views and several videos with > 500k views.
Consistent posting and cross-platform accounts, so reach 2/3x the above.
They mentioned creating content with Submagic.
I couldn’t find this content they mentioned, but if they didn’t, I would have created dozens of faceless accounts sharing clips from long form (interviews or clipped content) with the watermark.
Interestingly, they’ve also been featured in over three “free vs. paid” format videos that each got more than 10M views (one reached 18M and 630k bookmarks). Prob organic.
Replicable or scalable?
